One of the revolutions of the modern day shopping, online shopping has taken the world by storm and today people irrespective of age, gender or class have adopted online shopping and accepted the method quite easily. The success of the online stores depends on a number of factors, but most of these factors that make it successful are the ones that deal with the customer and their satisfaction. The reviews and ratings that the customer gives them actually add to making the online store successful. Therefore, some of the factors that make the online stores successful include:

• The Website: The website is the face of the business and every online buyer first visit the website to know more about the business, the products, the offers and the services they offer. Therefore, the website must have the following features to attract the customer and once the visitor is on the website, it is the website that converts the visitor to a potential customer.
• Impressive: The website must have a highly impressive web design and must impress the customer in the first sight itself, the customer should feel like browsing through the other pages of the website. The website is the most significant tool that markets the business, it should be ensured that the website should not seem like one. Therefore, it is a subtle marketing tool that should actually get the customers attention without making an effort to do so.
• User-friendly: The website must be extremely user-friendly, offering easy navigation, with the right buttons in their appropriate so that the customer need not search for them to gather the information required.
• High-Quality Content: It is said that “Content is King” and it is the content that gives the visitors all the information they are looking for. Therefore, the content should not be boring, but extremely self-explanatory. The visitors should feel the presence of a sales personnel giving them all the information without actually asking for it. Content with simple jargon, giving all information regarding the buying of the product, the payment modes, the delivery rules and other technical information regarding the products must be up on the website in the right place.
• Clarity in Images: The images form a very significant part of every web design and the images are also responsible for attracting the attention of the visitors. Therefore, attention must be given to the colors, the aesthetic sense and the type of images on display on the website. It would be really useful for the visitors to be provided with all the information required regarding the products shown in the images. Brevity in explanations must be maintained.

With the multitudes of online stores opening up virtually, the competition among the businesses has increased and each one of the online businesses is vying with others to be successful.