A website reflects the business and hence it is essential that it must be well equipped with all the features that make it stand out and be unique. These distinctive features of the website are likely to help it to become more popular and rank high in the search engines. Having a high ranking website that attracts a high population of traffic is what all online business owners aspire to achieve. Unfortunately, not all are successful, however, it can be made successful by following a few very motivating and encouraging guidelines that help a website owner to achieve their objectives. There are many factors that make a website stand out like the content in the website, the organisation of the content, the web design, the images, the aesthetic value of the images, and above all how user friendly it is for the visitors who is directed towards the website by the search engine and who expects to gather some information on products or services offered by the online business. Some of those guidelines include:

Headers and Footers: Most websites have a very vibrant and thriving header and the footers is usually limited to providing information that may not have much value to the potential customer who has entered the site with the sole aim of gathering information. Though most of this information is found in the header the footer is usually not given so much of attention. A website with an enriched footer is likely to be of more use to the visitor. For example, having a link to the request page, contact page or even articles and blogs about the business are one way to ensure that the footer is given as much significance as it is required so that the visitors takes note of it.

Visual Impact of the Web Pages: This is another very significant factors which most web design Brisbane companies focus on to make the website not only attractive enough, but informative enough to convert a visitor into a potential customer.

Profitable Use of Footers: It is only wise for a business owner to find ways and means to promote and advertise the business. Highlighting the brand and the brand value of the products and services in the footer spaces is a very intelligent way of making use of the space that would otherwise have gone wasted.

Avoid Clutter: Though the footer is at the end of the page, it is an important part of the web page and hence it should be viewed in the same way as the rest of the page as it serves the same purpose as the other parts of the page. Therefore, it is best to provide information in the footer without any clutter or in an unorganised manner.